SEVENPOINT8
Shopify storefront for Sevenpoint8, a neuro-acoustic wellness-audio brand, built to sell direct-to-consumer while supporting a separate B2B track for hotel and spa partners.
Masalah
Sevenpoint8 needed a Shopify storefront that could present a specialized wellness-audio product line (the F1, Q3, and Q4 speakers) with enough credibility and clarity to convert individual buyers, while also carrying a distinct B2B partnership path for hospitality brands such as hotels and spas — without splitting the brand across two disconnected sites.
Solusi
Built and structured a Shopify storefront covering the product catalog, About/FAQ/Blog content, a dedicated B2B partnership flow for hospitality clients, and WhatsApp-based customer support, with pricing and checkout localized for the Indonesian market (IDR).
Dampak Bisnis
One Shopify storefront that sells direct-to-consumer and converts hospitality brands into wholesale partners.
Gave Sevenpoint8 a single, coherent storefront that carries its wellness-audio positioning through the product catalog, content, and a dedicated B2B path — instead of splitting D2C and hospitality partnerships across separate systems.
Shopify
Platform
D2C + B2B Commerce
Focus
Wellness & Neuro-Acoustic Audio
Positioning
Indonesia (IDR)
Market
Detail Teknis
Overview
Sevenpoint8 sells neuro-acoustic audio systems positioned around focus, relaxation, and sleep — a category where trust and clarity of positioning matter as much as the storefront itself. The brand also runs a B2B track, partnering with hotels, spas, and performance centers, which meant the same Shopify store had to serve two different buyer journeys.
Technical Approach
1. Storefront & Product Catalog
Structured the product catalog around the brand's core line (F1, Q3, Q4) with clear, benefit-led product pages suited to a wellness audience unfamiliar with neuro-acoustic audio as a category.
2. Dual Buyer Journeys (D2C + B2B)
Built a dedicated partnership path for hospitality buyers (hotels, spas, performance centers) alongside the standard direct-to-consumer flow, so both audiences are served from one storefront instead of a fragmented setup.
3. Trust & Content Structure
Organized About, FAQ, and Blog content to support the brand's premium wellness positioning and give prospective B2B partners the context they need before reaching out.
4. Localization & Support
Localized pricing and checkout for the Indonesian market (IDR) and connected WhatsApp-based customer support for pre-sale questions.
Key Takeaway
A specialized wellness-audio brand doesn't just need a store — it needs a storefront that can sell a category most visitors haven't heard of, to two different kinds of buyers, at once.
Tech Stack
Layanan terkait
Jasa Kustomisasi Shopify
Kustomisasi tema Shopify dan tool khusus untuk bagian operasional yang tidak dijangkau platform.
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