TORCH
Official e-commerce platform for TORCH — Indonesia’s leading travel & lifestyle brand.
Problem
TORCH required a scalable and structured Shopify storefront to support high product volume, organized merchandising, and a strong brand identity aligned with modern travel lifestyle positioning.
Solution
Built and optimized a Shopify-based e-commerce platform with structured product architecture, improved merchandising flow, enhanced UI consistency, and stronger brand storytelling across the storefront.
Business Impact
Scalable and optimized fashion e-commerce platform
Improved merchandising structure, product discoverability, and conversion clarity while maintaining strong brand identity across the Shopify storefront.
Shopify
Platform
Custom Theme Optimization
Architecture
Merchandising & Conversion
Focus
Travel & Lifestyle Brand
Positioning
Technical Deep Dive
TORCH E-Commerce Platform
TORCH is a leading Indonesian travel and lifestyle brand specializing in bags, apparel, and travel gear. The platform was designed to handle large product catalogs, promotional campaigns, and high user traffic.
Key Objectives
- Structured product categorization
- Clear merchandising hierarchy
- Scalable Shopify architecture
- Optimized user journey from landing to checkout
Implementation Highlights
- Custom Shopify theme optimization
- Structured collection & filtering logic
- Improved PDP (Product Detail Page) clarity
- Conversion-focused layout improvements
- Performance optimization for better loading speed