Business Website & E-Commerce
Websites and stores built to be extended, not rebuilt
A website stops being a marketing asset the moment changing it becomes a project. This work is built for the second year as much as the first: structure new pages slot into, performance that holds as content grows, and technical SEO handled from the start.
You may recognise some of this
- Adding a page or a product template needs a developer every time
- The store is slow on mobile and conversion suffers for it
- A Shopify store is live, but the theme resists every change you need
- Search rankings do not reflect how established the business is
- The site was built once and has been awkward to change since
- Payment, shipping, or stock updates are handled manually
What the work covers
- Company & brand websites
- Custom online stores
- Shopify development, theme architecture & customization
- Performance and technical SEO
- Payment & shipping integration
What changes afterwards
- Pages that load quickly on the connections customers actually use
- Content changes that no longer require a developer
- A technical foundation search engines can read properly
- Room to add channels without rebuilding the storefront
Related case studies
View all →SEVENPOINT8
One Shopify storefront that sells direct-to-consumer and converts hospitality brands into wholesale partners.
Shopify storefront for Sevenpoint8, a neuro-acoustic wellness-audio brand, built to sell direct-to-consumer while supporting a separate B2B track for hotel and spa partners.
Shopify Commerce System Optimization
A more structured Shopify environment that could continue evolving alongside business requirements without requiring unnecessary rebuilds.
Improving a growing retail brand's Shopify storefront, integrations, performance, and commerce workflows without unnecessary platform rebuilds.
LOGO DE CORPS
One reusable storefront system across five brands, and a group-wide membership layer
Multi-brand fashion group moving sales from marketplaces to its own storefronts — one modular Shopify theme for five brands, plus a membership CRM.
Common questions
Shopify is the stronger choice when your business model fits its conventions and speed to launch matters. Custom becomes worthwhile when the catalog, pricing, or fulfillment logic works in a way the platform resists. That decision follows your operation, not a preference.
Often, yes. Where the underlying structure is sound, targeted work on performance, templates, and technical SEO delivers more than a rebuild would.
Other services
Custom ERP & Internal Systems
Internal systems shaped around how your business actually operates — inventory, purchasing, tiered approvals, and operational reporting in one place.
Business Process Automation
Mapping the processes that repeat, then moving them into automated flows so the team spends its time on decisions instead of data entry.
System Integration
Connecting the systems you already run through a structured API layer, so data flows in one clear direction instead of being re-keyed.
Shopify Customization
Shopify theme customization and purpose-built tooling for the parts of your operation the platform does not cover.
Not sure whether this is the right starting point?
Describe where the process breaks down today and we can work out which part is worth solving first. No specification needed.