PassyahRaffi
Technology Architect
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Shopify & Commerce Technical Support

Make Shopify work with the rest of your business.

I help growing brands improve and scale Shopify around real business needs — from custom features and integrations to automation, tracking, performance, and commerce operations.

Shopify rarely operates alone

The challenge is usually not rebuilding the store. It's making Shopify work reliably with the systems, teams, and processes around it — inventory, orders, marketplaces, fulfillment, CRM, analytics, customer accounts, internal systems, international commerce, and the operational workflows that connect them.

Shopify
Inventory
CRM
Marketplaces
Fulfillment
Analytics
Internal Systems

What I can help with

Shopify Custom Development

  • Theme and custom feature development
  • Customer journey improvements
  • Custom storefront functionality

API & System Integrations

  • Shopify Admin & Storefront APIs
  • Third-party platform integrations
  • ERP, CRM, order & inventory connections

Commerce Automation

  • Order and inventory workflows
  • Customer lifecycle workflows
  • Webhooks and event-driven processes

Tracking & Analytics Implementation

  • GA4 and Google Tag Manager
  • Pixel and conversion event tracking
  • Data flow validation for reporting

Performance & Technical Quality

  • Storefront performance
  • Technical QA and integration debugging
  • Commerce-focused technical audits

Omnichannel & International Commerce

  • Marketplace and multi-store workflows
  • Online/offline and cross-border commerce
  • Localization and fulfillment logic

Commerce Systems & Operational Workflows

  • Manual processes turned into structured workflows
  • Internal tools and dashboards
  • Operational integrations

Where this becomes useful

A few situations where support tends to be worth a conversation — not a checklist every brand needs to match.

  • Your Shopify store works, but inventory or order operations still require too much manual work.
  • You're adding marketplaces, stores, international markets, or new fulfillment partners.
  • Marketing needs better tracking or technical implementation behind campaigns.
  • Your internal team has a technical backlog that needs specialist support.
  • You need Shopify connected to another business system.
  • A workflow has become too complex to keep managing manually.
  • You already have a developer or agency, but need additional specialist technical execution.

Built to work with your existing team

I'm not automatically proposing a rebuild or replacing an existing partner. I can support specific technical initiatives, integrations, backlog, or complex commerce workflows where additional engineering support is useful — alongside people already working on your store.

Internal Developers
E-commerce Teams
Operations Teams
Marketing Teams
Agencies
Existing Vendors

How I work

  1. 01

    Understand

    Understand the business process, current Shopify setup, systems involved, and the outcome you're after.

  2. 02

    Map

    Identify the technical scope, dependencies, risks, and the simplest solution that fits.

  3. 03

    Build / Integrate

    Implement the required customization, integration, automation, or workflow.

  4. 04

    Validate

    Technical QA, tracking validation, operational testing, and handover.

  5. 05

    SupportOptional

    Ongoing specialist support when the business has recurring technical needs.

A good fit when…

  • The brand is already selling online or actively launching on Shopify
  • Shopify is becoming connected to multiple channels or systems
  • There is recurring technical or operational complexity
  • The team needs specialist implementation, integration, or automation support
  • There is a clear business workflow or technical outcome to improve

Scope boundaries

My work is primarily focused on technical commerce systems. Typical engagements do not include:

  • Paid advertising management
  • Daily content uploads
  • Creative production
  • Customer service operations
  • Unlimited design revisions
  • Marketplace administration
  • Replacing an entire ERP
  • Undefined "handle all IT" responsibility

Third-party software or service costs are separate unless explicitly included in scope.

Common questions

The default is to work with your existing Shopify setup and connected systems. A rebuild is only worth discussing when the current structure genuinely blocks the outcome you need — that is the exception, not the starting assumption.

Have a Shopify or commerce workflow that needs technical support?

Share the current setup, problem, or initiative. I can help assess the technical scope and determine the most appropriate next step.

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